07.11.09 / guaranteed search engine marketing / Author: admin / Comments Off
One of the questions I’m asked most often is what’s the best
option for advertising a web site, Pay Per Click adverts or
search engine optimising to achieve top crawled or “organic”
listings. My usual answer is “a combination of the two”. Both
have their uses and their own pros and cons. In this issue we
will focus on “Pay Per Click versus “Organic” Search Engine
Listings” and aim to give you some clear guidelines and business
scenarios to help you plan a successful, integrated campaign
that is tailored to your business goals and market situation.
What’s the difference? For those who aren’t quite clear what the
term “natural” or “organic” search engine-listing means, they
describe the “editorial” search results on any particular
engine. These results are professed to be non-biased – meaning
that the engine will not accept money to influence the rankings
of any individual sites. This is quite different than the paid
advertising (Pay Per Click) that appears in the “sponsored” or
“featured” results, in which higher positions are awarded to the
companies willing to pay the most per visitor or click. Why is
organic search important? Although paying for Pay Per Click
listings initially seems the obvious answer, organic search
listings are still very important to both searchers and web site
advertisers. Knowledgeable searchers, who understand the
difference between paid and organic results are more likely to
hold the natural results in a higher regard, much like a person
reading a newspaper or magazine would be more positively
influenced by an article about a particular product or service
than by a paid advertisement from the company that sells it. In
addition, organic results even the playing field. Companies or
individuals with smaller marketing budgets can complete with
larger organisations as the natural results are based on
relevancy to the search term rather than the amount you are
willing or able to pay for each click through to your web site.
What are the cons? Unfortunately, it takes a certain amount of
knowledge and programming skills to optimise for organic search
listings. It can also take a ridiculous length of time to be
indexed. It often takes anywhere from two days to as much as six
months to be listed on a search engine. Several weeks is the
norm, but you could get lucky and submit just a couple days
before an engine does a complete refresh of their database.
Which One Gets More Clicks? I am frequently asked “Which listing
type do searchers click on more often: natural “organic” search
engine results or paid “sponsored” adverts?” Recent studies have
confirmed my standard response, that the answer is a classic
case of…it depends!
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06.11.09 / search engine marketing management / Author: admin / Comments: (1)
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Duration : 0:0:23
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06.11.09 / search marketing local / Author: admin / Comments: (5)
A friend of mine and I are starting a local job search website, and we’re trying to think of good ways to get our name out to potential employers who would be interested in posting job ads on our site. Any ideas?
Here’s a list of places to advertise, the first one is very effective. Good luck
Trafficswarm.com http://www.trafficswarm.com/go.cgi?744292
adlandpro.com http://www.adlandpro.com/
adpost.com http://www.adpost.com/
adtrader.co.uk http://www.adtrader.co.uk/postcode_splas…
backpage.com http://www.backpage.com/classifieds/inde…
bestadforum.com http://www.bestadforum.com/
buysell.com http://www.buysell.com/Brand/BuySell/Spl…
caklassifieds.com http://caklassifieds.com/
chooseyouritem.com http://www.chooseyouritem.com/
ClassifiedAds.com http://www.classifiedads.com/
classifiedextra.ca http://www.classifiedextra.ca/
classifiedsforfree.com http://www.classifiedsforfree.com/
classifieds.yahoo.com http://classifieds.yahoo.com/
craigslist.org http://www.craigslist.org/about/sites.ht…
domesticsale.com http://www.domesticsale.com/
e-classifieds.net http://www.e-classifieds.net/
economist.com/classifieds http://www.economist.com/classifieds/
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expo.live.com http://expo.live.com/default.aspx
ezilon.com http://www.ezilon.com/
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freeadvertisingboard.com http://www.freeadvertisingboard.com/
freeadvertisingforum.com http://www.freeadvertisingforum.com/
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freeclassifieds.va-web.com http://www.freeclassifieds.va-web.com/ca…
freeads.biztop.com http://freeads.biztop.com/
freeadpost.freeforums4u.com http://freeadpost.freeforums4u.com/
friday-ad.co.uk http://www.friday-ad.co.uk/
google.com/base http://www.google.com/base
gumtree.com http://www.gumtree.com/
iclads.com http://www.iclads.com/
inetgiant.com http://www.inetgiant.com/
itsmymarket.com http://www.itsmymarket.com/
kijiji.com http://www.kijiji.com/
la.kaango.com http://la.kaango.com/
livedeal.com http://www.livedeal.com/index.jsp
loot.com http://www.loot.com/
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salespider.com http://www.salespider.com/
sell.com http://www.sell.com/
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skelbimai.co.uk http://www.skelbimai.co.uk/
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tytia.co.uk http://www.tytia.co.uk/
usfreeads.com http://www.usfreeads.com/
uscity.net http://www.uscity.net/
vivastreet.co.uk http://www.vivastreet.co.uk/
webcosmo.com http://www.webcosmo.com/
04.11.09 / search marketing local / Author: admin / Comments: (5)
I am looking to do some marketing of my handyman business and wonder if it pays to advertise under the local business listings in major search engines like yahoo or google.
You can try, if its not too expensive, it might be worth it. It will be a write off, so spending the monies shouldnt be your main concern…
I would just worry that it wouldnt provide you with the business you are looking for…
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03.11.09 / search marketing local / Author: admin / Comments: (1)
Are there any job search engines for someone who has majored in Communication Arts, in the track of Journalism & PR?
I have used craigslist, monster, local newspapers, non-profit websites, but desire to find more…
I appreciate any information.
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03.11.09 / search engine marketing management / Author: admin / Comments: (4)
Tags: article, blog, content, domain, engine, exchange, Internet, link, management, marketing, optimization, search, seo, Software, system
http://www.internet-marketing-net.com/software-tools/start.html Is a great source where you can find internet marketing software these internet marketing software not only had best the long term destination of search engine optimization (SEO) and Page Rank but at the same is a great sources of targeted website traffic as a part of your internet marketing. Such marketing software is search for domain software, SEO link exchange software, and article management software and blog management content management system.
Search for domain software: Search for domain in terms of internet marketing and (SEO) Search engine Optimization a domain name offers the most authoritative key words for the search engines and allows your website appear in the highest search results. Your search for domain is the first of all things that you should do. Most marketers either make their domain name something catchy and short that visitors will quickly do not forget but the most important thing about is to use the right internet marketing software or discover the perfect domain name for your website. A domain name offers to search engines the most important keywords for your website and with the correct domain name search software you can find a domain that already have a page rank and link popularity that will boost your search engine rankings.
SEO link exchange software: An internet marketing strategy to growth your website traffic is a SEO link exchange, if other websites are wishing to link with your website you acquire traffic and higher link popularity. Starting your SEO link exchange campaign can serve you gets listed in many other websites. At last, your website traffic is growing. A SEO link exchange can save you much money per month. An automat zed link exchange software saves you time to manage website link exchange. While doing search engine optimization (SEO) a search engine optimization software focus on improving your link popularity, add fresh content on your website, try various keywords, track your ROI and website results, search engine rankings, incoming links etc. It’s not a one time job to optimize your website for the search engines but a never ending battle with other thousands of websites needing to acquire higher rankings. Even whenever you do manage to be on the first page for several keywords specifying your products, it will take at the least 2 months to get at that place but it will take eternally to keep them in that location.
Article management software and blog management content management system: For your internet marketing and your (SEO) search engine optimization, it is very important to have relevant fresh content on your website for rankings on search engines (search engine optimization), imagine how power full it is to have your personal content management system on your website for your article management, blog management and how many content you are able to get whenever other people write for you. Articles are an effective way of getting a lot targeted customers to your website or business. Each article is an internet marketing tool in its own right. Get a large amount of these articles and you’ll discover a marked increase in website traffic and buyers, anyone can create and submit articles. As mentioned before building a successful internet business is not an easy task. It needs strategic planning and a whole lot of internet marketing tools with the knowledge to use them the right way. Blogs and RSS feeds are essential online business tools. A trusting relationship is very important to doing business online. Keeping an online weblog or daily journal is additional way of building trust and keeping in touch with your website visitors. Everyone likes to be a part of a group, a member of the club – having a company weblog will serve keep everyone a member of your business. Weblog is a formula to immediately connect with your visitors or customers. Podcasting and broad getting (video casting) are excellent methods to more personally connect with your clients. Videos are all the rage right now and savvy internet marketers are using them in their advertising and internet marketing.
Duration : 0:2:48
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02.11.09 / search marketing local / Author: admin / Comments: (5)
Have tried ad words (Google) yahoo sponsored search
Washington /Baltimore area
I’m a tax consulting firm
shapirotax.com
Hello Leonard,
While I can appreciate wanting to work with someone locally I’d be more concerned about finding someone that will get you results that’s a good fit with your business needs.
Most of my clients are from the east coast or other parts of California and things work out fine. We communicate via phone, email, skype, etc. So in my personal experience, remote work….works.
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02.11.09 / search engine marketing management / Author: admin / Comments: (1)
Tags: click, engine, marketing, optimisation, optimization, pay, per, PPC, search, SEM, seo
search engine marketing top tips revealed by David White CEO of Weboptimiser in January 2008 to the Chartered Institute of Management Accountants.
The fullsearch engine marketing top tips video transcript, available here: http://www.searchtoptips.com/index.php/Computer_top_tips/55-search-engine-marketing-tips-1st-video.html
Duration : 0:9:36
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01.11.09 / search marketing local / Author: admin / Comments: (2)
I am new to the marketing industry and am trying to get my feet wet in sales. So I am searching for local RFP’s for video production and can’t find anything. Anyone have any info on where I can look for local RFP’s?
I guess I didn’t make clear that I am in the marketing field and am looking to bring in new business. I have never delt with RFP’s before and have no idea how to find them…that’s what I want to know. And the location is Cleveland, OH.
You can try with OFS. Either publish your offer for services in the local press or on line or just contact directly marketing agencies in the area. Ask them to price up your services. If you contact few you’ll have pretty good idea on how responsive is the local market for the type of services you offer.
01.11.09 / search engine marketing management / Author: admin / Comments: (3)
Tags: engine, marketing, optimization, PPC, search, SEM, seo
Some advice on how to go about hiring an SEO, SEM or PPC management company
Duration : 0:4:22
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