Are You Making These Deadly Mistakes in Your Twitter Marketing Campaign
09.09.10 / sem strategies / Author: Jane / Comments Off
While Twitter marketing can be successful, many people don’t quite know how to use it successfully. You are about to read about some blunders that can stop your progress.
Twitter revolves around your ability to form bonds with others and if you’re just seen as a salesman without forming relationships, then people won’t respond to you. You first need to concentrate on forming these bonds with your contacts before you actually start sending them tweets about your products. The concept is to form a bond so tight that any promotion you send will instantly be well received. The thing about Twitter marketing is that you’re not really marketing. You need to use it instead as a way to form bonds with your followers. You want to cultivate your followers so that you can use them for promotional purposes much later on. You are just alleviating a problem they may have and this alleviation comes from the products you promote. You are basically recommending the products to your prospects instead of becoming a salesperson. You cannot conquer Twitter unless you get this concept. Ignoring it can make or break your campaign. Put yourself in your customer’s shoes and think how you would react if a stranger approached you and started telling you about a product. You have to build a foundation here by sharing useful tweets that contain targeted information, only then can you think about working on the marketing part. Another common Twitter mistake marketers make is when they keep things very professional almost to a fault, because they’re afraid to turn anyone off and have them quit. This is so common it’s almost a pandemic of politeness of new Twitter marketers. This is where you think that sending out too many Tweets is distracting or that your followers will become annoyed with you. Actually, you have to do the opposite of that. A person who only sends out a couple tweets every now and then will never get noticed because there are so many tweets to compete with daily. This is how you’re supposed to do it. Don’t just think of your followers, since your followers also have people following them. If you are only going to tweet once a day, expect to have your tweet disappear in the mass of tweets after it. Go with the flow, but you’ll want to tweet as much as you can without annoying anyone.
Avoid making the mistake of using improper language on Twitter when you’re building a relationship with your followers. Cussing and using other language that offends will give you horrible results. You want them seeing you as someone trustworthy who is both knowledgeable in the field you operate in and caring in that you want to help them with their problems. If you are constantly using language that offends people, you will likely find people not wanting to do business with you. So you can go far with Twitter as long as you avoid these blunders as well as any others that may come your way.