Search engine marketing (SEM)

01.12.09 / search engine marketing management / Author: admin
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Quality SEM is a significantly undervalued service and yet it has the potential to transform the profitability of any business. Its cost-effectiveness as a marketing tool is far superior if compared to more traditional marketing methods and yet, in spite of this, many management team executives, sometimes wholly ignorant of its advances, refuse to acknowledge it. SEM might even be the “largest change management project in history”.

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