Better Customer Relations Can Start With A Good Public Washroom Experience

03.09.10 / sem strategies / Author: Jane

All businesses , regardless of size , that deals with the public, must keep in mind the customer’s overall impressions. This relates to everything from the first hello when they come in , to the state of the public washroom facilities. If you allowed your customers to grade the cleanliness, appearance, and general functionality of your restrooms, how do you feel you would fare?

Clean and sanitary restrooms in your facility can leave a lasting, positive impression on customers and visitors.  According to industry surveys, washroom condition is a major source of customer complaints. If your restrooms old and worn, spruce them up. Replace that old rusty paper towel dispenser with a nice looking Bobrick paper towel dispenser.

Everything can be perfect in your facility, but a bad bathroom experience can change someones   impressions in a flash. unpleasant odors, over crowded conditions, old or worn accessories, or overall untidiness are problems, but you have the ability to turn the experience into a positive one.

If clients feel comfortable about the condition of the restroom, they’re much more inclined to hang around to consider purchasing your products and services now, and to come again at a later date . Customers lost because of a low class bathroom is business that may never return. But having a clean and inviting bathroom can bring happy customers back to you , as they’ll associate your facilities with that pleasing feeling.

Public bathrooms can be notably dull , boring and cold . Businesses , that have public restrooms , may want to consider decorating their washroom so that it is warm and inviting, and gives customers a generally pleasing experience. Here is an example of how decorating can help the atmosphere of a public washroom.

One of the most helpful changes you can make while redecorating a public bathroom is to address the problem of lighting. Public bathrooms most always have harsh , utilitarian fluorescent lighting. This type is economical but not very soothing . Solve the problem by adding more lighting for a classier appearance . You could install sconces on the walls or even a small table with a nice lamp on it to counter the brightness from the overhead fluorescent fixtures .

With the current state of the economy some businesses are feeling pinched, but the cuts should not be on items like keeping the public bathroom in an appealing state . The small savings that result from neglecting your restrooms are not worth putting off your clients .

The washroom fixtures  and accessories should always be attractive and in perfect condition . A Bobrick soap dispenser or a Bobrick paper towel dispenser can be a nice addition to almost any restroom. The electric hand dryer, even the tissue paper holder, though, a small thing , can make or break a customers opinion about a washroom , and the business owners providing it.