SiteCore and Web content management at SES New York 2010
30.04.10 / search engine marketing management / Author: admin / Comments Off
Tags: 2010, business, CRM, emarketing, enterprise, online content, online marketing, online tools, pat coyne, search engine., search marketing, SEM, seo, ses new York, ses ny, sitecore, web content, website
Jamie ODonnell, SEO-PR interviews Pat Coyne, Regional Sales Manager for SiteCore, exhibiting at SES New York 2010. Sitecore provides web content management, online marketing, and intranet portal solutions to large and medium sized organizations worldwide.
For more information about SiteCore, please visit: http://www.sitecore.net
For information on exhibiting at a future SES conference, please visit: http://www.searchenginestrategies.com
Duration : 0:4:43
Devesh Dodeja of Techndu.com, and exhibitor at SES New York 2010 discusses Techndus offerings as a search engine optimization firm based in Oklahoma City. Techndu produces ranking reports, and will increase conversions for any client. Techndu primarily targets the retail industry ranging from small business to medium sized all the way up to enterprise clients. Techndu handles reputation management, and brand building, among its many offerings. 
Byron Gordon, SEO-PR, interviews Laurence O’Toole, Analytics SEO, on exhibiting at SES London 2010. Analytics SEO debuts their suite of online tools to help customers optimize their websites at SES London 2010. Analytics SEO has created a marketing process for SEO, and can manage multiple websites. 
Andrew Goodman, Page Zero Media, interviews Connie Stack, VP, Sales of WordStream on campaign management for paid search. Connie describes the repetitive and redundant tasks faced by SEMs when managing their paid search campaigns. The most common tool that people are using to manage their keywords is Excel. But Connie says, while Excel is useful, it is not designed for the repetitive tasks associated with keyword research and management, including sorting and filtering, etc. WordStream helps you automate those functions. Connie also describes the importance of your account structure having a solid foundation and this cant be done without prioritizing your keywords, keyword organization, keyword groupings, and writing ad copy thats relevant to your keyword group. If your campaign is architected poorly, you wont see traffic to your site.