Andrew Goodman, Page Zero Media, interviews Connie Stack, VP, Sales of WordStream on campaign management for paid search. Connie describes the repetitive and redundant tasks faced by SEMs when managing their paid search campaigns. The most common tool that people are using to manage their keywords is Excel. But Connie says, while Excel is useful, it is not designed for the repetitive tasks associated with keyword research and management, including sorting and filtering, etc. WordStream helps you automate those functions. Connie also describes the importance of your account structure having a solid foundation and this cant be done without prioritizing your keywords, keyword organization, keyword groupings, and writing ad copy thats relevant to your keyword group. If your campaign is architected poorly, you wont see traffic to your site.
To learn more about WordStream, please visit: http://www.wordstream.com
To learn more about speaking at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:3:8